Important Terms

Pantone - The most common color matching system. We use this for all spot color jobs.

DPI - Dots Per Inch This is the measurement used to determine image resolution.

Bleed - When color extends to the very edge of a printed piece

RGB - This refers to the primary colors of light, Red, Green and Blue that are used in monitors, televisions, digital cameras and most scanners.

CMYK - This refers to the primary colors of pigment; Cyan, Magenta, Yellow and Black. These are the inks used on press “4-color process printing” commonly referred to as full color printing.

Compression - A way to take single files or multiple files and make them smaller and less likely to become corrupt in transit. We suggest third party application such as Stuffit, WinZip or PKzip.

AOL - America Online, an internet service provider

FTP - File Transfer Protocol, a way to send files through the internet.

TIFF - Tagged Image File Format. A file format commonly used for digital scanned images. Images saved in TIFF format can be used on most computers. A widely-supported bitmap image format most often used in print publications.

EPS - Encapsulated PostScript. A file format for graphics and text supported by several graphics drawing applications. An EPS file can contain two versions of an image: a bitmap used to display the image on the screen, and a PostScriptTM description used to print the image.

JPEG - Joint Photographic Experts Group (also abbreviated jpg) and pronounced jay-peg. JPEG is compression technique for colour images and photographs that balances compression against loss of detail in the image. The greater the compression, the more information is lost (this is called Lossy compression)

GIF - Graphic Interchange Format: A type of image file. GIF files are graphics or pictures, often used on Web pages. Because GIF files contain a maximum of 256 colors, this file format is ideal for simple graphics with minimal shading or color variation.